The first HD service from a major European broadcaster began this week. ProSiebenSat.1 launched high-definition television in Germany showing selected programs in HDTV on its two main channels, ProSieben and Sat.1, starting with the Hollywood blockbuster Minority Report on Sunday.
The network's CEO Guillaume de Posch told Reuters that the company would invest about 3 million euros a year in HDTV programming and transmission. "It will take us three to five years to make it profitable," added de Posch. The tricky part for ProSiebenSat.1 though is that there are nobly a tiny number of HD decoders available in Germany. This shortage has meant that rival company Premiere, which had hoped to launch in the autumn with a pay-TV services similar to what Sky will offer in the UK, has postponed its HD debut until December.