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The making of the Sony BRAVIA TV ad

Bravia_gallery_14_1Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that's exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González' Heartbeats, 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street.

See how the ad was made: low res, high res

See the 60 second Sony Bravia TV commercial in Quicktime: low res or high res.

*********Promotional Post in Association with Sony BRAVIA***********

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Posted by Shiny Media on November 9, 2005

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