The making of the Sony BRAVIA TV ad
Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that's exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González' Heartbeats, 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street.
See how the ad was made: low res, high res
See the 60 second Sony Bravia TV commercial in Quicktime: low res or high res.
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*********Promotional Post in Association with Sony BRAVIA*********** |
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Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that's exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González' Heartbeats, 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. 
