Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that's exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González' Heartbeats, 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street.
See how the ad was made: low res, high res
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From: Sony to double BRAVIA LCD TV production for growing European demand