Unfortunately, not everyone's lucky enough to be watching Jools Holland and co. in stunning high-definition, and may not be for a while yet.
Reports have been emerging since last week of supply problems for Sky's HD service, due to be installed from today onwards.
According to BBC News, up to 17,000 early subscribers to the service (that's well over one-third of the reported 40,000 pre-orders) will have their installations delayed, some by up to a month.
"We're working hard to resolve the situation," said Robert Fraser, Sky's head of corporate press.
"Thousands of customers will have their HD box this week and many more will be installed in time for the start of the World Cup. We'll do everything we can to bring HD to everyone as soon as possible."
It's still first-come-first-served, so if you ordered early enough, you should be OK for the World Cup.
This is bound to be a disappointment for those who were tempted by high-def footie action into signing up early for Sky, but it's not wholly surprising either - a lot of new services rolled out on a large scale seem to encounter problems. Let's hope everyone who pre-ordered gets their kit soon.
If you're hoping to get an installation by calling today, however, be prepared to wait until August.