Sony's LCD HDTVs have evolved: Bravia S and V series
Sony have sent out
a press release boasting that their new Bravia S and V ranges represent an
evolutionary change in high-def LCD screens.
S Series
Amidst the usual acronyms, we're told that these screens solve the problem of
washed-out colours and black turning to grey when the screen is viewed from the
side. Apparently, these screens can be viewed with great definition up to a 178
degree viewing angle.
The new technology is called S-PVA (Super Patterned Vertical Alignment), which
also has a contrast ratio of 1300:1.
“With the S-Series, people will see BRAVIA in action,” says Darren Ambridge,
Group Product Manager, TV Marketing UK. “And that’s when they will know for
certain that all LCD TVs are very far from being the same. We are confident
that people will believe the evidence of their own eyes, and spend their money
accordingly.”
V Series
Now the acronyms really begin. The Bravia V series uses Sony's
exclusive Live Colour Creation technology, which particularly boosts
reds and greens and makes pictures look more natural.
“Reds and greens
are the most difficult colours to reproduce on LCD screens - and they are
vital,” says Ambridge. “The
challenge in creating a picture that people instinctively see as realistic is
how to reproduce true, lively reds and greens while faithfully reproducing what
we call “memory colors,” like human skin tones. That’s why Live Colour Creation
is such an important part of what makes the V-Series special.”
The V Series has a Wide Colour Gamut (WCG) Cold Cathode Flourescent Lamp (CCFL) backlight, and precisely optimised RGB filters within the LCD itself.
Both series' have an impressive 8ms response rate, which means high-motion sports and movie action are sharp and smooth.
Sound isn't overlooked, either, with fully digital amplification using SRS TruSurround XT and BBE Digital audio.
They're HD ready, sporting HDMI, in-built tuner, and will support 720p and 1080i signals.
