Companies to form Blu-ray promotion group
A core group of Blu-ray supporting companies including several division of Sony, plus 20th Century Fox, Disney, Warner Brothers, Panasonic, and Pioneer, have joined forces to promote the Blu-ray disc format.
The group aims to provide a solid platform from which to promote Blu-ray Disc in local markets. A European core group has developed a set of format promotion guidelines, which will be implemented by teams in the local country markets. These include messaging and graphics guidelines for promotional material. The campaign has creative input from London-based Krow Communications.
“Running under the banner of Maximum Hi-Def Experience, we have created a communications package that allows companies to promote the Blu-ray Disc message using their own and third-party material,” remarks Krow Communication’s founder, John Quarrey. “ We have developed a common design template, specific advertising material and concepts for promotion events. A key feature of this
campaign is its openness – it is applicable to a very broad range of companies and a diversity of local markets. We believe that its clear and exciting message will have a very broad appeal.”
HD DVD has a similar group, at least in the US, so this could be an important move for the Blu-ray camp as they seek to become the dominant HD format.
