Tonight at 8.35pm during the Man U v FC Copenhagen Champions League match, Sony will show the full length 70 second advert for their BRAVIA TVs, and to reinforce their 'colour like no other' message, they've fired a 70,000 litres of paint at a tower block in Scotland.
People seem to enjoy these adverts, but whether they'll remember it's for Sony is another matter.
Anyway, if you want a sneak peak of the advert now, go to the Sony BRAVIA advert web site. Watch online or download a 720p HD Quicktime version (36MB).
It's worth watching. What do you think of it?
From: Sony to double BRAVIA LCD TV production for growing European demand