Sony Europe is extolling the virtues of Blu-ray and its high definition TVs via a tongue-in-cheek web site entitled "The Museum of Low Resolution".
A softy spoken blue-striped woman talks you through this interactive web site, looking at all the botched experiments that have tried to achieve the look and sound of HD, including gluing 9 TVs together, creating a 35-disc DVD changer for storing one HD movie, and the dangerous "Pink Ray" experiments.
Of course, in the end, it's all about Sony, and it's all about Blu-ray.
As well as the spoof history lesson, there's a "science bit" too, explaining what Blu-ray is and why it's the HD format of choice (as far as Sony are concerned, at least).
It's a nicely designed site, though a few more explosions would've been good. I don't know how it's going to be marketed, or whether it will inspire visitors to go out and buy a load of Sony gear to experience HD their way.
While the concept of the site is clever, the execution is terrible. At each step you wait 30 seconds or more for a loader, and after watching 15seconds of it, you then have to wait again for loading. The sound stutters as the lady talks, and the compression of the video is pretty poor
In all, it seems like the site won't really persuade people that Blu-ray is the future running like it is