Philips introduce "Green Tick" logo for environmentally friendlier electronics goods
Philips Electronics has just introduced a new consumer logo for products in its consumer electronics range that are more environmentally friendly and safe to use.
The logo aims to help consumers choose products that have a significantly better energy efficiency than the nearest competitor products in the same category, as well as having other environmental benefits such as the use of flame-retardant materials.
In 1994, Philips introduced the EcoDesign Initiative in order to reduce the environmental impact of its products.
This Green Tick applies to Green Flagship products in the Consumer Electronics portfolio, and have been certified by external auditors.
Seven of Philips' Flat TVs currently carry the Logo, with a target of 14 by the end of this year.
“Philips is committed to being a responsible industry leader and helping consumers find more energy-efficient lifestyles through increasingly advanced products and better information,” according to Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. “Our Green Tick logo provides consumers with an easy way to identify products enabling an informed purchasing decision.”
Though based on independent tests, I'm not convinced that this company-led initiative is the most helpful for consumers. Yes, it shows which Philips products outperform their competitors, but it doesn't give an across-the-board comparison of all products from all manufacturers.
Even so, well done to Philips for taking the environmental impact of their products seriously.
Philips Green Tick is not the Genuine Green Tick
Greetings, HDTVUK readers.
You need to know that the Philips Green Tick is not the Genuine Green Tick.
Green Tick Certification Limited, at www.greentick.com, provides independent sustainability certification, using a Green Tick on the front of the product to show buyers that the product is truly sustainable.
Philips does not have the genuine Green Tick for any of its products, and they have told us that they cannot meet our 'cradle to grave' sustainability standards.
So buyers beware! Unless a product has had an independent life cycle assessment done on it, it doesn't meet the international standards for sustainability or consumer reporting, and it isn’t truly sustainable.
Philips continue to use our brand name and a logo that is very similar to ours, and won't change it. They know that as a small company, we can't afford to take them on in numerous international courts, and so they are ignoring our protests.
But at least HDTVUK readers know now what is the Genuine Green Tick, and what isn't!
Merry Christmas to all,
Susan Harris.
Posted by: Susan Harris | December 6, 2007 1:58 AM