New Medium Enterprises has inked another deal with a European distributor, as it seeks to get consumer recognition for their HD VMD format.
At the Cannes Film Festival, NME signed a deal with Scanbox, making it the leading distributor of HD VMD films across Scandinavian countries.
Retailers are expected to sell VMD players bundled with five blockbuster films at a much lower price than either HD DVD or Blu-ray.
NME has already sealed two content deals in France, as well as a distribution partner in the US.
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