Sony's next generation PS3 was supposed to revolutionise high-definition gaming but sales have been disappointing. Sony reported an operating loss of around £900m in the last financial year and appears desperate to reduce that to £170m by the end of this financial year.
At the moment the PS3 is flagging in fourth place in the console market behind Microsoft's Xbox360, Nintendo's Wii and even the old Playstation 2. But, Sony is planning a comeback that it hopes will increase sales of the console by the end of the year – fuelled by the release of new games, firmware updates and promises of a price-cut.
Via
Tech.co.uk
Aside from the uncompetitive price of the PS3, its uptake has been slighted by a shortage of high-quality games. But, with the announcement of 'at least' 380 new games, that looks set to change.
"Attractive game software is the key to accelerate PS3 growth over the next year," said Sony head Howard Stringer yesterday.
Sony also announced this week that it will be issuing firmware upgrades in the future, which will offer consoles up to 40% more AV power. And this could be supported by price cuts.
"The [PS3 price cut] is what we are studying at the moment. That's what we are trying to refine, " said Stringer
With consoles costing around £100 more in Europe than in the US and Japan we hope these cuts will be reflected in the UK. But, as European sales are comparatively strong, we're not holding our breath.
Related stories
PS3 firmware upgradeoffers full upscaling ability
PS3 news roundup
Tonight's big launch - Sony's PS3
From: Sony to double BRAVIA LCD TV production for growing European demand