Today’s release of Frank Miller’s 300 is expected to surpass the best selling Blu-ray disc, Casino Royale, in opening high-definition sales.
The film is being released on standard DVD, Blu-ray and HD-DVD as both single releases and a special edition two-disc set. The film did surprisingly well at the cinemas and marketing has exploded ever since – it’s one of the few Hollywood releases where strategic marketing came after the cinema release.
The film will also include some of the latest interactive HD features
Related stories
Warner push HD DVD technology with first "Blue Screen" PiP commentary
Microsoft claim HDi holds key to format war
Warner preview interactive HD disc features
From: Sony to double BRAVIA LCD TV production for growing European demand