Sky attract 244,000 new HD subscribers
BSkyB has increased its number of high-definition TV subscribers from 48,000 to 292,000 while Sky's average revenue per customer has increased £12 to £412 a year.
The company exceeded analyst's expectations for the last quarter by attracting 90,000 new customers to its range of subscription TV. Sky currently claims 8.6 million customers and says it is now 'well on track' to hit its target of 10 million customers by the year 2010.
There's a been a 17% rise in new customers during the last financial quarter while the number of customers leaving its services has fallen from 13.7% to 12.1% in the same time.
Analysts expected Sky to attract between 60,000 and 70,000 new customers but the new figures have beaten that. And, Sky has also attracted 16,000 more broadband customers than the expected 700,000.
The number of households that have the enhanced Sky+ service has risen by 207,000, which is 28% of the entire customer base - smashing the 25% target set by Sky for 2010.
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