A survey of 2,400 Internet users has revealed that only a few download full-length films on demand. Most people blame slow internet connections, but say they would be prepared to watch downloaded movies if the performance was better.
According to the survey taken by CacheLogic, 85% of Internet users have never downloaded a full-length film or TV programme while only 15% have downloaded a TV programme and 14% a feature film.
When asked what needed to be addressed to download more film content, the most common answers were 'speed of download' and 'reliability'. And, when asked to imagine a video on demand service that operating quickly and easily, 65% said they would be interested – against just 13% who said they wouldn't be interested.
Andrew Parker, chief technical officer at CacheLogic said, "These results challenge conventional wisdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets. Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently.”
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