First Blockbuster Video and now US retailer, Target, has announced that it will be only stocking Blu-ray players in its stores.
Target, America’s second largest retailer, will be exclusively stocking Blu-ray players including Sony’s BDP-S300 and Blu-ray titles from three major studios in aisles at the end of its stores.
The company isn’t saying if it’s received any financial incentive for choosing one format over the other but it has admitted that it will receive payments from Sony for products featured in end of aisle displays – a common retail practice.
It's not an outright victory for Blu-ray as Target will still sell HD-DVD titles, Microsoft’s Xbox 260 HD-DVD drive and a Toshiba HD-DVD player online and will track consumer interest and adjust offerings if necessary.
"We are not proclaiming one format vs. the other as the preferred consumer technology, and software will continue to be available to our guests in both the Blu-ray and H- DVD format," Target spokeswoman Brie Heath said.
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