If anyone is likely to be talking up Blu-ray at this year's IFA, it's Sony, and they've made the bold claim that 250,000 Blu-ray discs have now been sold across Europe.
And, for competition's sake, they also suggest that, week-on-week, Blu-ray has been outselling HD DVD by as much as five times (according to GfK research).
They're also keen to point out some of the strong titles coming exclusively to Blu-ray in the fourth quarter of the year, including Spider-Man 3 in October, Spielberg's Close Encounters of the Third Kind from November, and A Few Good Men next month.
"These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray. Our strong fourth quarter line-up will underscore the confidence in this format," said David Bishop, President, Worldwide, Sony Pictures Home Entertainment.
Though the Blu-ray camp has been making significant noise in the first day of IFA, expect HD DVD to come back with their own claims as the show progresses.
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