We didn’t think that it was going to happen but Microsoft has announced that it will follow its US example by cutting the price of Xbox 360 consoles in the UK – yay!
The company has announced that new recommended retail prices will start this Friday, August 24th. The 20GB Xbox 360 will be reduced £30 and now goes on sale for £249, while the entry-level Core system will be reduced £20 to £179. The Xbox Elite, due to launch this Friday, will still cost £299.
Although the Xbox 360 has been the number one console in Europe over the past year with 30% of the market, these price cuts are aimed to keep competition from Sony’s PS3 and Nintendo’s Wii at bay.
Sony has refused to slash prices of the PS3 in Europe while Nintendo has recently raised its profit forecast for the year by over 40% due to soaring global sales.
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