Plasma still sells more HDTVs than any other technology in the 50in and above screen size category, according to Quixel Research’s ‘Plasma TV Market Review Q2 2007’.
And, sales of larger sized plasma HDTVs have exceeded the smaller sizes in the last financial quarter. For the first time, the 50in - 59in screen size category has topped overall plasma sales with 48% of the segment – even outpacing the once more popular 42in screen sales.
“PDP manufacturers are moving to higher ground as the LCD TV competition continues to press on and the 50-inch and above space is where PDP can offer consumers values right now.
“The price-per-inch (PPI) for an LCD TV between 50 inch and 59 inch was over 65% more than the plasma TV PPI in Q2. The 50-inch to 59-inch PDP screen size segment grew 4% quarter-to-quarter while the 42-inch to 49-inch segment declined 19% quarter-to-quarter. Unit sales of 58 inch Plasma TVs were up quarter-to-quarter but has yet to impact the overall category,”said Tamaryn Pratt, principal of Quixel Research.
The overall plasma HDTV market showed an 8% decline in units sold in Q2 2007 compared to the previous quarter. But, on a year to year basis, the category was up 4% with first half 2007 sales up 17% when compared to the first half of 2006.
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