Blu-ray still expected to win format war, according to Forrester Research
In its third annual report on the state of the high-definition format war, Forrester Research maintains its long held belief that Blu-ray will eventually prevail over HD DVD – though more guardedly than in the past.
In its two previous reports, the market research company also predicted that Blu-ray would emerge as the next generation format winner. This year, despite Paramount’s decision to exclusively support HD DVD, the report says that Blu-ray is still in a better position but its supporters need to change strategy to risk losing its edge.
However, the report suggests that if Blu-ray fails to offer a viable player at around the $250 price point by Christmas 2007 and doesn’t use more aggressive promotional tactics to counter HD DVD’s recent momentum, it could risk defeat.
J.P Gownder, analyst at Forrester research, believes that Blu-ray’s failure to to supercede HD DVD in the last year means the format war will now continue for at least another 18 months.
Via
High-Def Digest
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