The China Huala Group Co. (CHLG), the only state owned consumer elctronic company in China, has announced that it has joined the Blu-ray Association as a contributing member.
CHLG is one of the country’s leading manufacturers and the largest provider of audio and video content and services in the China. The company have decided to support Blu-ray as it “represents the best opportunity in the market for us”.
Huala Group is commited to actively help improve the Blu-ray disc format and become involved in the promotional activities in the Chinese market,” said Chen Rund Shen, chairman of CHLG.
Obviously, the Blu-ray Disc Association is extremely pleased to have CHLG on board in helping expand the high-definition format in what is a massive market.
“CHLG is one of the most influential companies in China. We are confident they will play an important role in promoting and expanding the Blu-ray Disc format to the
world.
“The addition of a leading Chinese company like CHLG is one more indication of the strong and growing support for Blu-ray,” said Andy Parsons, chairman of BDA’s
US Promotions Committee.
“We look forward to CHLG’s active participation in bringing the benefits of Blu-ray to the Chinese market".
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