Despite claims that the technology is on its last legs, the Plasma Display Coalition (PDC) claims that its screens are poised for period of growth in the final quarter – thanks to the arrival of more Full HD models.
Global manufacturing initiatives, investment in advanced technology and increased production capacity have all led to plasma’s revival, according to the PDC – which includes Hitachi, LG, Panasonic and Pioneer as founding members.
Sales growth in the US is being led by an increased number of new screens offering 1080p resolutions in screen sizes ranging between 42in and 70in.
With most growth coming in the 50in and larger screen category, plasma manufacturers are investing millions to drive further improvements in picture quality. These improvements should result in a 25% sales growth of plasma HDTVs in the US by the end of the year.
Among the recent technological advances announced by leading plasma manufacturers are:
Hitachi – Patented Reel60 technology, which correctly matches the motion from movies for pure and precise movement
LG Electronics – Extreme Contour Compensation minimises colour contouring to display more natural colour transitions
Panasonic – Panels are rated to play for 1000,000 hours before reaching half brightness – significantly increasing life span.
Pioneer – Latest Kuro models claim 80% deeper black levels than previous technology.
Via
EETimes
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