Screen Digest is supporting its forecast that the format war between Blu-ray and HD-DVD will continue until at least 2011 by claiming studios opting to opting to support one format exclusively, will be missing out on significant revenues.
According to calculations, exclusive studios could miss out on over $270m of consumer spending in 2008 alone.
The research includes detailed forecasts of the sales and revenues for Western Europe and the US. But, while Blu-ray is selling more units than rival HD-DVD at the moment, Screen Digest suggests that both formats will form a viable base that will allow them to coexist for the foreseeable future.
Blu-ray exclusive studios could miss out on $175m in consumer spending by not releasing titles in HD-DVD, although Blu-ray’s stronger sales mean that HD-DVD supporters are more at risk of making individual losses.
As a result, Screen Digest expects several single format studios to reassess their positions in 2008.
Have studios offering exclusive support acted too soon?
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