CES 2008: LG and Netflix partner to create Internet-enabled set top box
LG Electronics and Netflix, the online movie rental service, have announced that they're partnering to create an Internet-connected set top box for consumers which will allow online movies and other content to be streamed directly to a high definition TV without the need for a PC.
The service will work by utilising technology embedded into an LG networked player scheduled for release later this year.
"Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification. This alliance underscores LG's goal of developing smart technologies that deliver flexibility, convenience and control to consumers," said KI Kwon, President of the Consumer Electronics Division of LG Electronics USA.
"Internet to the TV is a huge opportunity," said Netflix Founder, Chairman and CEO Reed Hastings. "Netflix explored also offering its own Netflix-branded set-top boxes but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV."
No word on whether such a service will arrive in the UK.
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