The Worldwide President of Sony Pictures Home Entertainment, David Bishop, has said how pleased he is that Warner Brothers has decided to move exclusively to the Blu-ray Disc format.
He claimed that “In the US, at least 30 per cent of consumers were confused by the format war and are sitting on the fence." Only 30%?
Now, though, the war is over and retailers and consumers can both have confidence investing in the new high definition format.
“During format wars a lot of the marketing efforts have to be based on one-up-man-ship," he continued. Yes, we'd noticed that. "Now, we’re into a classic migration situation where we need to focus on the key attributes of the product."
“Last year, we concentrated on achieving the very best audio and video quality on our Blu-ray releases. This year, you will see us fulfill the overall promise of Blu-ray Disc. You will see much more interactivity and many more usage models."
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