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Sony offers cash to German Blu-ray buyers in exchange for old HD DVD players

BluraylogoIn a move which could make it more palatable for disillusioned HD DVD owners to switch to Blu-ray, Sony has partnered with German electronics retailer Saturn to offer a credit on new Blu-ray equipment when customers agree to exchange their current HD DVD player.

The offer, worth €150 (about £110) would at least knock a bit off the more expensive BDP-S300, which is the only standalone machine currently included in the offer.

If high definition hardware adoption rates in Europe are accurate, then it potentially won't cost Sony too much. Presumably, there will be a number of die-hard HD DVD early adopters who won't want to switch, anyway.

For those of us who haven't yet taken the plunge and shelled out for either HD format, we can just hope for cheaper player prices within the next year.

(Via Tech Blorge)

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Posted by Andy Merrett on January 31, 2008

Comments

I wont be trading in my HD-DVD player full stop. Especially for such an expensive alternative like Blu Ray.
I just hope if Blu Ray does end up as the winning format, that it can deliver stand alone players at prices that will be low enough to persuade more people to move to HI DEF dvd. HD-DVD would be able to produce cheap players.

Posted by: Jon | January 31, 2008 9:06 PM

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