The Eurosport Group has announced that it's to launch a high definition simulcast Eurosport channel across Europe over the coming few months.
The Roland-Garros French Open, running from 25th May to the 8th June, will be the first sporting event to be broadcast in high definition.
Other major events getting the HD treatment on Eurosport this year will include Euro 2008, Tour de France, the Beijing Olympic Games, and the US Open.
Carriers for the service have already been signed across Scandinavia and parts of Southern Europe, though no deal has been mentioned for the UK as yet. Sky already carries Eurosport UK and Eurosport 2 UK, though as Sky Sports already has UK rights to a number of the events Eurosport plans to cover, Britain could get only a limited deal. We'll have to wait and see.
Laurent-Eric Le Lay, Chairman, Eurosport Group, said, "Sport, especially live, is spectacular in high definition; it transforms the viewing experience for sports fans. As leading sports TV channel in Europe and specialists in the live broadcast of big international sporting events, it's a natural move for Eurosport to enrich its TV offer with high definition. Eurosport will offer as much native HD content as possible and will offer more step-by-step. Together with Eurosport 2, Eurosportnews, and our online network of Eurosport web sites, Eurosport in high definition truly enhances our multimedia offer."
(Via Sport Business)
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