Sky uses existing HD footage to sell high definition

Sky's latest advertisement for high definition pieces together existing footage from films, documentaries, and dramas, to expose the reality of watching TV in HD.

Still frames from the likes of Blood Diamond, Déjà Vu and the documentary Hunter Hunted are used, including scenes of tigers fighting in the snow, and Leonardo DiCaprio ducking out of danger in Blood Diamond.

They were created by "Brothers and Sisters" using After Effects technology.

(Via Brand Republic)