Sony to double BRAVIA LCD TV production for growing European demand
Sony has announced that it is to scale up production of BRAVIA LCD TVs at its Slovakian factory due to strong demand for the product in Europe.
By the end of this year, Sony will be pushing out four million sets, compared to two million last year. The number of employees is also planned to increase about 50% from 2,300 to 3,500 by the end of December 2008.
"BRAVIA holds the key for further growth of Sony's electronics business," said Ryoji Chubachi, President and Electronics CEO of Sony Corporation. "The expansion of our production capacity in Nitra is a clear sign of our determination to expand our TV business across Europe, the world's largest market for BRAVIA."
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