A senior executive at Virgin Media has defended the fact that it only broadcasts one channel -- BBC HD -- in high definition, with the rest of its HD offerings available via the Video on Demand service.
CTO Howard Watson said there are around seven million HD Ready TVs in the UK, adding that only certain content works well in high definition.
"I don't think we're losing customers because we don't have the HD line-up that Sky has," he said. "It's not causing us a churn problem, all of our HD customers are PVR, so its difficult to separate them but a part of that is HD."
Virgin recently added more high definition content to its VOD service.
(Via Broadband TV News)
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