Ireland sees tenfold increase in Blu-ray sales
More scintillating Blu-ray sales figures, with news that Ireland is one of the fastest growing markets in Europe for the Blu-ray format.
Sony announced that it aims to capture 20% of Ireland's Home Vision electronic sales this year, and proved its intentions by cutting the price of the BDP-S300 Blu-ray player from €499 to €399.
"Overwhelming support from all the relevant industries, including Hollywood studios, consumer electronics and IT companies, retailers and video rental stores is clear proof that consumers have chosen Blu-ray as the next generation optical disc format. We believe that a single format will benefit both consumers and the industry, and will accelerate the expansion of the market," said Sushil Teji, General Manager from Sony Consumer Electronics, Ireland.
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