Digital Spy reports on a growing disappointment amongst its forum members on the widening gulf between Sky, which is continuing to add new high definition channels to its line-up, and Virgin Media, which has maintained its policy of not competing directly with Sky on HD broadcasts.
Currently, BBC HD is still the only channel that can be received directly with Virgin Media, while Sky adds Eurosport HD and others to its offering, and isn't ashamed to shout about it, either.
"Our strategy on HD hasn't changed and we will continue to add the best available programming to our on demand system," a Virgin Media spokeswoman told Digital Spy. "There will be extensive coverage of the Beijing Olympics in HD on BBC HD, which all HD-ready Virgin Media customers will be able to receive without the need for any form of HD subscription."
Seems it's going to be a long time before anyone comes close to challenging Sky in the HD arena.
(Via Digital Spy)
