IFA 2008: Philips intros huge range of new LCD TVs: FlatTV, Aurea, Essence, 9600, 9700
Philips has used this year's IFA to announce five new or expanded ranges of high definition LCD TVs, including several FlatTVs, plus Aurea and Essence.
FlatTV
Philips' 42-inch FlatTV (model 42PFL9803) features LED backlighting technology to deliver high levels of contrast and motion smoothness.
It is the first TV to utilise Philips' LED local dimming backlight technology, LED LUX, which helps to stop the problem of light leaking and resulting lacklustre black reproduction.
The LED LUX system comprises of 128 segments of LEDs in 8 rows containing 16 segments. Nine LEDs are assigned to each individual segment, and these can be individually dimmed to precisely control the output of each pixel.
This technology helps to produce a dynamic contrast ratio of 2,000,000:1 (two million to one).
The TV also features 100Hz Clear LCD technology, an impressive 2ms response time, Pixel Perfect HD Engine, an advanced colour management system, and Ambilight Spectra 2 technology to produce ambient lighting matched with predominant colours on-screen.
Finally, the TV has four HDMI inputs, plus Ethernet for networking applications.
Aurea second generation
Philips has shown off its second generation Aurea LCD TV range, featuring the latest Perfect Pixel HD engine, 100Hz Clear LCD technology, 2ms response rate, 17-bit RGB colour processing, 30,000:1 contrast ratio, Perfect Natural Motion, Ambilight Spectra improvements, and four HDMI inputs.
That's a fairly decent upgrade from the first Aureas, which features 8,000:1 dynamic contrast ratio and 3ms response rate.
Available in 37 and 42 inch screen sizes.
Essence
Philips' Essence LCD TVs are just 38mm thick, and lightweight, so are ideal for wall mounting. The set can hang from a single hook, and mounts flush against the wall with no visible gaps.
As other manufacturers are also doing in order to promote thinness in the displays, Philips has moved the processing unit to a separate unit in order to achieve the look.
Though not wireless, Philips has done the next best thing and incorporated power, audio, and video into a single cable.
The 42-inch TV features include Perfect Pixel HD, 100Hz Clear LCD technology, 2ms response rate, Perfect Natural Motion, and three HDMI inputs.
9600 FlatTV
The 1080p Philips 9600 FlatTV series is available in 32, 37, 42, and 47-inch screen sizes, featuring Perfect Natural Motion, 17-bit Colour Booster, Perfect Contrast, dynamic contrast ratio of up to 30,000:1, 2ms response rate, 100Hz processing, Ambilight Spectra 2, and four HDMI ports.
9700 FlatTV
The 1080p Philips 9700 FlatTV beefs, available in 42, 47, and 52-inch screen sizes, ups the 9600 range with Ambilight Spectra 3 technology and four HDMI inputs.
Prices and availability to be confirmed.
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