Universal Pictures (UK) Ltd and Sony Pictures Home Entertainment have joined forces as UCA to create "POP", a service for shoppers which could make it a lot easier, and cheaper, to buy software and movies, including Blu-ray.
POP is a "vending machine for the 21st Century" and allows the purchase of merchandise through a touchscreen interface. Users just select what they want and then swipe their credit or debit card to complete the purchase. It will also be possible to download content to a variety of PDAs, MP3 players and SD cards.
Over 100 titles will be on offer, with machines available in popular locations such as cinemas, gyms, shopping centres, universities, train stations and airports.
Rachel Wilkinson, Head of POP, said, "Research suggested that people love the concept of instant purchasing gratification, at their convenience. You can already do this at home via the internet, but POP is the first to offer this service to customers whilst they are out and about. Not only is POP a fun, interactive purchasing experience, but customers can buy DVDs and other entertainment whilst waiting for a train, plane or even a film to start!"

Please Rachael & Sony this machine is Pat Pending in Brazil since 03 2007 .
Whats is new Sony ?
Copy .....is bad heimmmm
Joao Ignacio Sao Paulo Brazil
Inventor of MacMid machine
www.macmid.kit.net
The brazilian vending machine with pat pending since 03 2007