Freesat has announced that sales of its satellite packages had doubled in the last quarter of 2008.
Since the service launched in May 2008, over 200,000 sales have been recorded, with 100,000 of those coming in the months since September.
Freesat believes that high definition offerings from the BBC and ITV (of which the latter is only available on the Freesat platform) have helped to drive sales as high definition in general gets more interest from consumers.
Freesat's MD Emma Scott commented, "Freesat is able to offer incredible HD with no subscription. We're thrilled that both the BBC and ITV are investing more in HD programming in 2009.
"As we approach Freesat's first anniversary in May 2009, we're in an extremely strong position to build on our early successes. Key goals in 2009 include increasing our product range and distribution by the quality and choice of channels and services available, and the anticipated launch of IPTV services, like BBC iPlayer onto Freesat later this year."

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