In the rush of CES last week I missed the announcement that Virgin Media is to make a range of ITV's programmes available as a free catch-up service to its cable subscribers.
As well as the standard fare of soaps and other popular content from ITV's four channels, there'll also be a range of high definition programmes available.
Presumably this won't eat into Freesat's ability to claim that it's the only platform to offer live ITV1 HD content, though it would be no bad thing to get ITV's high definition content onto a range of other platforms.
(Via MSNBC)
