Adobe has announced that a version of its Flash runtime software will be integrated into various Internet-connected televisions, set-top boxes, Blu-ray players and other home devices, with the intention of bringing partner content via the web into the home.
Partners will include Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors and Sigma Designs.
Adobe claims that "consumers will be able to enjoy rich, interactive viewing experiences and amazing new ways to engage with HD content on televisions. Flash technology-based applications will allow users to quickly switch between television programming and Web content outside the Web browser."
Intel and Adobe had already partnered to bring Flash Lite to various consumer hardware.
In related news, the BBC has announced that its new iPlayer HD service uses Adobe Flash, in addition to the Adobe AIR cross-platform manager being used as the foundation for the iPlayer Desktop software.
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