The "plasmas use more energy" line that has dogged the TV technology for its whole life continues to be peddled, this time by online shopping cashback network eDealsUK.com.
The company, which monitors over 600,000 shoppers' purchases, suggests that 13% more LCD TVs than plasma TVs were sold over this time last year, with the increase influenced by selfish rather than green reasons.
"People are picking the greener type of television, although it is primarily to protect their own wallet not the environment," said Nadeem Azam, the marketing manager of the eDealsUK.com network.
Other reasons for this changing statistic could be the fact that there's a much wider choice and availability of LCD TVs than plasmas, they are the only real choice in smaller (sub-32 inch) screen sizes, and that retailers push LCD over plasma.
More energy efficient plasma TVs are in production, though it's worth noting also that several manufacturers have pulled out of the plasma TV business all together.
Whether consumers are really buying LCD TVs because they think it will save them money in operating costs is debatable.
Related posts: Rumour: LG to pull out of plasma TV business | Panasonic announces new VIERA LCD and plasma HDTVs | CES 2009: Samsung reveals huge range of new LCD and plasma HD tellies
Such a sad thing that so many are being robbed of the plasma experience by rubbish marketing.