Freesat gets Marketing Society's "Best New Brand" award
Freesat has just been awarded the 'Best New Brand or Business' award at the Marketing Society Awards for Excellence, seeing off competition from the likes of Innocent and the BBC iPlayer service.
This is interesting given that the initial marketing push felt a little lacklustre. To win against other brands -- not just technology / entertainment ones -- shows that the free satellite service has made its mark in the UK marketing industry.
In related news, Freesat's MD, Emma Scott, scooped the Media Gong at this year's First Women Awards.
The annual awards, founded in 2004 by the CBI and Real Business magazine, celebrate the achievements of women who are trailblazers and pioneers in business, across sectors including media, finance, business services and manufacturing. Also nominated in the media category were Yasmin Jeetha, COO of the Financial Times and Carol Stone, MD of YouGovStone. The award comes in the same week that Freesat won 'Best New Brand or Business' at the Marketing Society Awards for Excellence.
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