Warner Bros. launch US DVD for Blu-ray exchange service
In a bid to boost sales of the Blu-ray format, Warner Bros. are setting up an exchange scheme allowing US consumers to swap DVD versions of Warner Bros. published films for high-def Blu-ray copies.
The DVD2Blu website states "Upgrade your Warner Bros. DVD titles for new industry-leading Blu-ray discs and unleash the power of your HDTV through the WBshop.com DVD2Blu program."
It isn't a free service however. Each DVD mailed off to be upgraded costs $7.95, plus an additional $4.95 in shipping fees. The total cost when totalled together is not far off the regular retail price of a Blu-Ray disc. However, bulk orders over $25 are sent out for free, which goes some way to making the service worthwhile.
So far there is no UK or European equivalent service announced by Warner Bros. , but expect similar services to reach our shores as the film studios push to boost the popularity of the Blu-ray format in these credit-crunching times.
You can try the service for yourself at http://www.dvd2blu.com/ .
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