Sky Anytime+, the broadcaster's video-on-demand offering that opens up a massive catalogue of shows and movies to be streamed whenever a viewer chooses, is now available to users connecting to the internet over a far broader range of ISPs.
Initially, Sky Anytime+ was only available to Sky subscribers who also chose Sky Broadband as their internet service provider, but now more than 5 million homes will be able to enjoy the service, regardless of their provider.
"It's great to be able to bring our on demand service Sky Anytime+ to even more customers, helping them to get more out of their Sky subscription," said Luke Bradley-Jones, Sky's Director of TV Products.
"We already know how popular Sky Anytime+ is and how the flexibility of the service gives customers more choice and control over how they watch an amazing range of content. We've seen strong demand for it to date which we hope to increase now that the service is available with any broadband provider."
For more info on how to access the service, head over to Sky's FAQ page.